Digital Express http://www.parun48.top/blog Digital Marketing Blog Sun, 14 Jun 2020 16:28:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.6 http://www.parun48.top/blog/wp-content/uploads/2018/12/cropped-delogow-32x32.png Digital Express http://www.parun48.top/blog 32 32 How to Pick the Right Digital Marketing Agency 2020 http://www.parun48.top/blog/how-to-pick-the-right-digital-marketing-agency-2020/ http://www.parun48.top/blog/how-to-pick-the-right-digital-marketing-agency-2020/#respond Sun, 14 Jun 2020 16:28:57 +0000 http://www.parun48.top/blog/?p=1008 Hiring a digital marketing agency may be one of the best decisions you can do for your business. If you land the right one, it can generate millions in revenue. You will also save the cost necessary in setting up an in-house team. Most importantly you will have the peace of mind knowing that side […]

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Hiring a digital marketing agency may be one of the best decisions you can do for your business. If you land the right one, it can generate millions in revenue. You will also save the cost necessary in setting up an in-house team. Most importantly you will have the peace of mind knowing that side of the business is taken care of and you can focus on the other aspects. How do you pick the right digital marketing agency that will do all these for you??

This article hopes to guide you in the selection process. How do you decide between hiring a digital marketing agency or doing it in-house? How do you evaluate an agency? What are the questions you need to ask?

Should you Hire an Agency or Do It In-House?

To run a marketing campaign successfully, you need the following:

  1. You need a deep understanding of your customers – Marketing campaigns fail when it cannot speak to the customers in a language they understand. You need to know their problems and the stories behind said problems. 
  2. You need a system – Once you have gathered the information, you need to document everything into a neat system that you can refer to when you write a blog, post something in social media, do paid ads, etc. 
  3. You need tools – Marketing campaigns need tools for emailing, analyzing, communicating and more. These tools help in your daily tasks. 
  4. You need to be consistent – Patience is necessary for marketing. Results do not come instantly so you need to be consistent in your effort.
  5. You need quality content – Visitors stay on your website when they see captivating content. Your articles should speak to them so they will read up to the last line. Your videos should be professionally done so that they will re-watch, save or share it. 
  6. You need enough experience – Experience is what will make you stand ahead above water during crisis situations. 

Having all these now is not easy. It will take time until you can successfully stage a marketing campaign on your own. If you hire an agency, you will have a battalion that is ready to do combat. You just tell them your goals, work on a timetable and they will deliver. The downside to this is you must relinquish some control because you cannot supervise every bit of detail. They are not in-house, remember? At the end of the day, hiring a digital marketing company is the better option especially if you are not a marketing person yourself. Just make sure that you get the right one.?

What Can a Digital Marketing Agency Do For You?

Simply put, an agency can help you get more sales by improving your presence online and employing different marketing tactics to lure customers. There are many ways they can do this and some of these are:

  • Market Research – This is the prerequisite to any marketing campaign. You need to know your market first and understand what makes them tick. This way, you will come up with a campaign that will get their attention and make them do the desired action.
  • Web Design –The moment your ad captures the interest of an audience, he will go to your website. Is it important that you give him a pleasant experience because this will determine if he will take the action you want or do not? A digital marketing agency can ensure that your website has the elements needed to boost your lead generation and conversion. 
  • SEO – Whenever someone types in a search bar about anything akin to your business, SEO sees to it that you appear on the first page of the search result. Ranking high is not just about using the right keywords in your articles, it is having the right answers to the questions your target audience might ask. 
  • Google Ads – Let us say you are selling gym equipment. Google Ads allows you to show yourself to anybody who types “qualities of a good treadmill” (or anything related to gym equipment) on the Google search bar. This exposure is tons better than just appearing anywhere.
  • Video Advertising – YouTube alone captures most of the 18 to 49-year-old market. Using a video advertisement is great because today’s audience would rather watch than reading about you. 
  • Facebook Advertising –This is a good platform for any business because aside from having a massive user base, Facebook advertising allows you to target based on gender, location, education, interest, etc. With this, you can direct your advertisement to your specific market. You are selling running shoes? Facebook can tell you who among its users are actual runners.
  • Content Marketing – This pertains to blog posts, infographic creation, content analysis, SEO writing and social media promotion. Many big businesses grew because of content marketing.
  • Mobile Marketing –About 90% of mobile searches result in action, and half of these result in actual sales. A digital marketing agency can help you tap these channels.
  • Email Marketing –A digital marketing agency can do list building and engage with your list, so it doesn’t go stale. Despite the many methods available for digital marketing, email marketing still yields the highest ROI. 

What to Ask

Now that there are digital marketing agencies lined up to get your business, make sure you ask the right questions to help you with the decision process.

  1. Ask yourself what you need – Figure out what you need the most. Is it SEO? Do you need to redo your website? Look at your in-house team. Where do they need help the most? Once you know what you need, let this be your guide in picking the right agency. 
  2. What is the agency like in its own backyard? – If the agency has a stellar marketing performance itself, then it is a sign he can perform for you. If you want it to create your website, how does its own website look? If you want it to help you improve your SEO rank, is its own SEO rank impressive? If an agency does not walk its talk, consider that a red flag. 
  3. What do they promise? – Watch out for vanity metrics. These are the numbers that may seem impressive but do not deliver. An example is a number of “likes”. The number of likes a post gets does not equate to sales. Do not settle for an agency that promises a big number of likes; what you want in sales. These are the important KPIs that they should deliver:
    1. A number of unique visitors – You want people to go to your website. The higher the number is, the higher the chance you get conversions.
    2. Time spent on your site – You want people to spend time on your website because this means what they see there is interesting. The amount of time visitors spend on your website boosts your rank so ask the agency how it will do this.
    3. Where your traffic comes from – You need to know where your website visitors come from. Are they referred to you by other websites? Are they coming from searches? Do marketing campaigns give you traffic? If you know the source of your traffic, then you want to maximize that route. 
    4. Bounce rate – This pertains to the number of visitors who leave your site as soon as they get there. A high bounce rate means that your website cannot hold on to your visitors and you need to do something about it. 
    5. CTR – Click-through rate measures the amount of time the ad has been clicked vis-à-vis the number of impressions it got. A low CTR means you need to reassess your efforts. 
    6. CPC –This is for paid ads wherein payment is made every time the ad is clicked. A high CPC might mean that your ad is not optimized for your audience.
  4. What kind of result will they deliver? – There are agencies that will promise you the moon just to get your nod only to find out they do not have the skill or manpower to do it. Worse, they keep charging every month saying that the result will come, just wait for it. Watch out for those who say that they have a “special strategy” that makes them stand out from the rest. Watch out also for those charged a low rate. Remember, you will get what you pay for. 
  5. How much do they charge? – As mentioned, stay away from those that charge low. You will just waste your money because they will give you half-baked results.  Agencies that charge high will go an extra mile for your business because they can afford to. 

Hiring a digital marketing agency is critical for your business. A lot of businesses happen online and will continue to do so. Having a strong online presence is important nowadays. You do not have to be scared of the internet and marketing is not your strength. Not every businessman is a computer geek or a marketing guru. Remember, you can hire experts to do digital marketing for you. All you need to do is pick the right one.?

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How to optimize your online presence for voice search? http://www.parun48.top/blog/how-to-optimize-your-online-presence-for-voice-search/ http://www.parun48.top/blog/how-to-optimize-your-online-presence-for-voice-search/#respond Thu, 07 May 2020 11:31:10 +0000 http://www.parun48.top/blog/?p=1002 In the modern era, your online presence is going to matter a lot. There are many people who think that they need to be present on the online platform only when they are selling anything online but that’s not true. You should know that before buying your product or service, most of the people are […]

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In the modern era, your online presence is going to matter a lot. There are many people who think that they need to be present on the online platform only when they are selling anything online but that’s not true. You should know that before buying your product or service, most of the people are going to first search about your company online, and only then they will do a transaction with you. If you will not have a good online presence, then you will always be at the risk of losing customers.

But in order to strengthen your online presence, you will need to keep optimizing it. Just building a website and leaving it on the fate of luck is never going to work on the online platform. From taking care of the keywords to using the right size of the image, your online presence needs to be optimized in every way so that you can become easily discoverable and boost your search engine ranking as well. Well, one of the main things that you will need to keep in mind while optimizing your online presence is to keep tabs on the latest trends. And in this blog post, we are going to talk about one such trend; voice search.

With more and more people accessing the internet through their mobile phones, the number of voice searches is going to keep on increasing. People type 3 times slower than they speak and when it comes to mobile phones, then people prefer voice searches over typing. Well, this paradigm shift will lead to major changes in your SEO strategy and the way you optimize your online presence. So, without any further ado, let’s see how you can optimize your online presence for voice searches.

Make sure that your websites load quickly

It’s a no brainer that while optimizing your website, you will need to make sure that your website loads quickly but this becomes more important with the arrival of voice searches. You should know that just like traditional search engine optimization, the Google voice search is going to reward those websites that will load quickly and if yours will not then you will be pushed back in voice search engine results. In order to make your website load quickly, you will have to choose a good web hosting company and you will also have to optimize your images along with compressing files.

An impeccable website for voice search will be responsive and it will load easily on mobile devices. If you will succeed in reducing the loading time of your website then you will be able to optimize your website for voice searches.

Use long-tail keywords

One of the main paradigm shift that will happen in terms of SEO is the shift from short-tail keywords to long-tail keywords. Till now, using long-tail keywords was like a luxury for most of the businesses. This means some businesses used long-tail keywords while others didn’t. But if you are looking forward to making your website voice search friendly then you will have to start focusing on long-tail keywords. You should know that using long-tail keywords might not be a panacea but it will surely work for voice searches.

People use long sentences during voice search because they don’t need to type. For example, while typing, a person may right only ‘best mobile phones’ in the search box but with voice search, a person may use ‘best mobile phone of 2020’. This is one of the main reasons why you will have to start using long-tail keywords in your content. Zero down the available long-tail keywords and use the most appropriate ones in your content strategy.

Focus on local searches

One of the main things that you need to know is more than 22% of voice searches are related to local searches. This means that a company will be able to provide more voice search-based content if they will include local searches. You will need to begin using phrases like ‘near me’ in your content if you are really looking forward to making the most of local searches that will keep on increasing due to the paradigm shift from typing to voice searches.

But just including phrases like ‘local’, ‘near me’, or ‘nearby’ in your blog posts and article will not be the right approach as you will have to make sure that you include such common local search phrases in your website content as well. If you will ignore this then your optimization strategy will be far cry from what you have imagined it to be.

Voice search is going to leave a big impact on the way you optimize your online presence. If you will be able to make the changes at the earliest then you will succeed in making the most of this change.

Author Bio

Jeff Morgan is currently associated with NetworksGrid as a technical content writer. Through his long years of experience in the IT industry, he has mastered the art of writing quality, engaging and unique content related to IT solutions used by businesses. Topics like network security, NOC services, managed IT services and cloud computing like Best QuickBooks cloud hosting are his favorite. 

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A few tips to choose the right software development company http://www.parun48.top/blog/a-few-tips-to-choose-the-right-software-development-company/ http://www.parun48.top/blog/a-few-tips-to-choose-the-right-software-development-company/#respond Thu, 26 Mar 2020 13:10:54 +0000 http://www.parun48.top/blog/?p=982 Software development is a daunting process and if for some reason you need an outsourcing the process of finding the right software development company can be of additional stress. The effort of reaching out beyond your internal bandwidth and hiring a third party as a software development company to collectively have solutions, is not easy.  […]

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Software development is a daunting process and if for some reason you need an outsourcing the process of finding the right software development company can be of additional stress. The effort of reaching out beyond your internal bandwidth and hiring a third party as a software development company to collectively have solutions, is not easy.  To choose a capable development partner who can relate to your ideology, create software and CMS systems including e-commerce and payment gateways Dubai, and the briefing provided by your client, or choose a development company as a resource for your own business, require a few aspects to consider.

Do not try to save a few bucks

Do not consider the cheaper to be the better one. Software development is a complex and expensive process. If a company has rates lesser than the others, you might have to compromise on the quality. This is a one-time investment and by getting it done by a company not competent enough can make you spend more than your budget if the software product is not of high quality.

Look for the experts

A jack of all and master of none kind of company can cost you, to lose your clientele, capital or both. Look for companies that work with only one technology required for your software instead of a company that happens to work with many technologies but is not proficient in any. Find a company specialized in one or two kinds of languages needed to write your software and go for the experts only.

Research

The most important factor is research. Thoroughly research on more than one options and then choose carefully. While researching, look at the company’s portfolio, their clients, carefully gauge their expertise. If possible, contact their previous clients to get the feedback. Download and use their developed apps or software to get the exact idea of their skills.

Get to know their vision and mission

Any company reveals a lot about themselves in their vision and mission statements. While meeting them, notice if they do what they preach. What are their future plans and are they ambitious enough to take a few steps ahead for the satisfaction of their clients.

Communication skills

Effective communication is the key factor for any business. This is the era of digitalization and most of the communication is conducted online, through emails or texts. Any company who wants to be the best in the league will have a staff that is well versed in written as well as verbal communication.  Another important factor for effective communication is that the company is true to its words. The deadlines, features or services promised are followed religiously. Communication can play a vital role in developing trust between two parties and create an atmosphere of confidence in each other.

The company should know their work

Avoid the agencies that will say yes to every demand or brief of the client. If an expert in the field, the staff of an authentic organization will know the possibilities and limitations of the work and will communicate them to the client instead of making false promises. A group of skilled professionals will only be able to communicate the true picture of the client’s brief and its practicality.

Ask questions

Be sure of what you want and ask the company about its assurance as well. Clarify all the aspects before handing over a project. Ask questions if needed and answer theirs also. Frankly tell them your expectations and requirements and ensure that no confusion is left to avoid any blunder due to miscommunication.

Consider the geography

It is always better to outsource or hire a company within your country but if you need international services you have to consider the time zone limitations. The culture will also play a crucial part because if a company is unaware of your culture completely the product delivered might not be suitable for you or your working style. The difference in time zones can also disturb deadlines so be practical about it from the beginning.

In a nutshell

To choose a software development company for outsourcing or for your own business requirement is quite tough and can be a risk. There are few factors to ponder upon before hiring one that can not only save your money but time and will reduce stress levels. Ensure that the company has the team of experts in their field, who are aware of your culture and geological requirements. Hire a team that has good communication skills and walk their talk. Carefully consider their portfolio and previous clientele and try to check or use their product to get a better idea of their abilities and work ethics. Research thoroughly before jumping to the decision of hiring a company and make sure that the service asked by you and your complete requirements are also communicated properly to avoid mishaps.

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Best Ideas to Upgrade App UI in 2020 http://www.parun48.top/blog/best-ideas-to-upgrade-app-ui-in-2020/ http://www.parun48.top/blog/best-ideas-to-upgrade-app-ui-in-2020/#respond Tue, 24 Mar 2020 12:48:14 +0000 http://www.parun48.top/blog/?p=970 The UI design has remained one of the most powerful and influencing components of a mobile app. Over the years, it has become the single most crucial component for a mobile app’s success, by attracting the hearts and minds of users. Unfortunately, many mobile apps don’t relish the true potential of UI design. For many […]

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The UI design has remained one of the most powerful and influencing components of a mobile app. Over the years, it has become the single most crucial component for a mobile app’s success, by attracting the hearts and minds of users.

Unfortunately, many mobile apps don’t relish the true potential of UI design. For many mobile app development processes, the UI design takes the secondary thought and thus miss out big time on the gains they had reaped otherwise.

Now, if you are looking for ways to make your mobile app’s UI design more interactive and engaging for users, we have to bring you everything you will need to know. Continue to read below as we go through in detail about the future of UI design for mobile apps, the best inspirations and tips and trends you need to implement to go viral in the mobile world.

Let’s begin our guide by looking at some of the best UI design inspirations, to get you a little more exciting.

Best UI Design Apps Inspiration

1. Netflix

Well, this one doesn’t need any introduction for sure. Netflix has simply revolutionized the movie streaming industry catching everyone else off-guard with its robust functionality and breathtaking UI design.

The Netflix app is an intelligent integration of incredible layout, colors, and functionalities. Apart from offering enchanting aesthetics, the simplicity of the navigation process further adds to the interactivity of the app. And it’s not surprising that the app has become the modern-day legend across the mobile industry with millions of monthly downloads.

2. Splitwise

Splitwise is yet another demonstration of the power and influence of simple, interactive and pleasant UI design. The color palette of the app is perhaps the most incredible component that effortlessly complements the UI design and all other elements of the mobile app.

3. Spring

Spring is no newcomer in the eCommerce industry, and the company has certainly kept up with its reputation with its exquisite UI design.

The mobile app for spring is a simple yet effective combination of clean interface with easy navigation and intelligent use of icons for functionalities. To optimize the UI experience, the app seamlessly exploits varying font sizes and styles, which gives enriched user experience.

4. Trello

Trello is a popular productivity application that helps businesses manage their tasks effortlessly. Now, What differentiates Trello from other office productivity applications is the fact that they have somehow managed to pull in one of the simplest, cleanest and interactive office productivity design that’s not just incredibly robust in functionalities but super easy to use.

The designers have certainly performed a job well-done by adding sophisticated looks and ease of use to all aspects of the UI design, thus making it an instant success amongst the competitors.

5. Shine

Shine is yet another great example of how a clean and aesthetic UI design can add to the popularity and success of a mobile app.

The Shine app comes with stunning abstract aesthetics that are fully customizable by users. By intelligently playing around the UI design with soft shapes and calm colors, the designers have managed to pull out an amazing UI design, which is certainly an inspiration for others.

6. Coursera

Coursera is one of the most popular online course and certification website that has managed to achieve some incredible goals of the design world.

The app comes with a clean, uncluttered and smooth interface with easy navigation and a smartly organized syllabus. By using varying colors and font styles, the designers have ensured to offer maximum interaction for users.

Best Ideas to Upgrade APP UI in 2020

Now that we are done with some inspiring examples of real UI designs, let’s move towards our main topic that is the best ideas to upgrade the app UI in 2020

1. Minimalist Approach

If you have carefully read all of the inspiring examples we have mentioned above, you would have noticed one common trait amongst all, which is a clean and simple UI design.

That’s because keeping a spacious and clean UI design with a minimalist approach you offer users plenty of breathing space, so they don’t get lost in unnecessary details. A minimalist and simple UI design ensure that your users remain focused on the primary elements, thus improving the retention rates, as well as, increasing the chances of getting conversions.

For instance, if you are a web design agency Dubai (DG), you don’t necessarily have to stuff the interface with unwanted icons and content to distract users. Rather, just adding some amazing design portfolio and completed projects in a clean and uncluttered manner will add to your credibility and conversion rates.

2. Responsiveness

Responsiveness is yet another important aspect that influences the overall user experience of your mobile app.

Remember, users today will access your mobile app using all shapes and sizes of devices and it’s important that all elements of your UI design nicely fit and perform aptly to the varying screen sizes. This will ensure that you don’t lose any losers and rather engage them effectively on your platform.

3. Use Popular Icons

Over the years users have gotten familiar with some of the more common icons and feel confident when they find popular icons in an app. That’s because seeing the poplar icon in your app gives them more confidence, as they are better able to relate to the functionalities for which the icons are used.

Thereby, going with popular icons not only safe you time and hassle to come up with new icons, but it also helps users to relate with your app; something that’s absolutely essential for the success of your app. This eventually translates into increased customer engagement and higher ROIs for your mobile app.

4. UI Design Consistency

Another important UI design aspect to consider is the consistency of the design. Now, this comes in line with your branding efforts as well. For most businesses, mobile apps are the first logical expansion from their web-based platform, which means that there will most likely be users coming with previous experience.

In order to engage existing users or new users with your brand, you need to give them a consistent UI design (colors, fonts, designs icons) across the web and mobile app platform. This won’t just help in getting more user engagement, but also helps in building brand awareness and recognition amongst users.

5. Follow Platform Rules

For any mobile app to become successful, it’s important to get ranked higher in its specific platform (Android or iOS). Now, both of these platforms come with their own unique set of guidelines to be followed to be able to rank higher on the respective platform. And to be able to get more downloads you need to get ranked higher in each of these platforms search query results (become the top trending apps).

Thereby, you can’t overlook the specific rules of the Google Play Store or Apple App Store, when creating your app UI design.

6. Loading Speed

There is no way you can even think of getting a successful app without keeping its loading speed to a minimum. Most of the app designers in their efforts to create a powerful and stunning UI design, fill in too many elements, resulting in a heavy and slow loading app. This approach simply translates into more frustrated users and subsequently loss of users. Thereby, when designing the UI for your mobile app, make sure you keep the loading speed in check and optimized for smooth user experience.

7. Invest in Testing

You may be confident about the design and development of your app, however, there is no way you can guarantee the smooth and effective working of the design without investing intensively in testing the efficiency of the design. Remember, the slightest of the glitch in the UI design can utterly ruin your app’s goodwill.

Thereby, before launching an app, it’s important to invest your time and energies into the testing of all crucial UI elements including icons, screen testing, and other elements. This will ultimately help you in making the UI design more interactive and robust for users.

8. Continuous Iteration

The mobile app industry is a highly dynamic industry with constantly evolving user behavior and market trends. This means that you need to continuously update the UI design, keeping it current, fresh and in line with users’ preferences. By launching updates for UI design, you also get to increase your retention rates and subsequent increase in revenues.

Technologies and Trends That Will Dominate the Mobile app Industry in 2020

Now that we are done with discussing some of the best ideas to upgrade your app UI, let’s now finish it off by looking at some of the top technologies and trends that are going to dominate the mobile app industry in 2020.

1. Conversation Interface

The conversational interface is fast becoming the new face of mobile app UI design.

Some of the largest tech names including the likes of Amazon, Google, and Microsoft all have invested and progressed to the integration of Chatbots into their mobile apps to offer users the next level of engagement, interactivity, and conversational experience.

2. Overlapping Elements 

One of the most exciting parts about the UI design industry is the fact that today designers aren’t afraid to play around with new, bold designs and colors.

The overlapping elements design has become quite popular in recent times, where designers are placing different design elements over one another like text over image or even mixing different colors in a single screen.

The trend not only helps in creating nice, vibrant and trendy design elements but also creates an optical illusion of space, thus giving designers more freedom to play around their creativity and offer better user experience.

3. Typography 

Typography has been undergoing some radical shift in the past few years, with mobile app designers not shying away to user bold and asymmetrical typography.

The future of typography holds no limit, where we would see more and more apps deviating from the standard San-Serif fonts and exploring bold and interactive motion-based typography, even adding the three-dimensional effect to the typography.

4. Voice-Powered Interfaces

According to estimates, voice searches will become the dominant mode of search queries over search engines. We already are seeing some major traction in voice-governed interfaces with Google, Amazon, and Apple leading the industry. The trend will continue to rise in popularity to become the dominant search query mode in the future.

5. White space

We have already discussed the importance of white spaces in UI design above, and the trend will continue to influence the UI design industry in the foreseeable future.

White spaces are more like the breathing spaces for users, which enable them to focus on the most important design elements of a mobile app, without getting distracted in the cluttered design. Designers are already experimenting with big-time with their imagination and creativity to come up with UI designs that offer plenty of white spaces to users, adding value to businesses.

6. Artificial Intelligence (AI)

Artificial Intelligence has already made expanded its footprint across all industries and mobile app UI design is no exception.

The technology won’t just help designers to come up with multiple versions of specific landing pages, but also enable them to create highly personalized design elements based on data from AI. While the use of AI in the UI design is still in its early stages, the technology will simply be going to transform the way apps UI is designed in the future.

Summing Up

Well, there you have it all. Everything you need to know about the UI design trends and technologies that are going to shape the future. To sum up our discussion, the UI designs are simply meant to increase the engagement of users, by offering them an interactive and personalized design that relate to their preferences and current market trends. So, when you are looking to launch your next mobile app, make sure you undertake all of these important UI considerations and come out at the top.

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Best ways to secure more sales by social proofing your business! http://www.parun48.top/blog/best-ways-to-secure-more-sales-by-social-proofing-your-business/ http://www.parun48.top/blog/best-ways-to-secure-more-sales-by-social-proofing-your-business/#respond Sun, 22 Mar 2020 12:34:44 +0000 http://www.parun48.top/blog/?p=963 Humans are social animals with a pack mentality. This means that we are easily moved by thoughts and opinions of people in your surroundings. The concept of social proof as “Hard Morality” was first coined by a German Philosopher, Friedrich Nietzsche. The idea put forwards the common human mentality of preferring group’s instinct over their […]

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Humans are social animals with a pack mentality. This means that we are easily moved by thoughts and opinions of people in your surroundings. The concept of social proof as “Hard Morality” was first coined by a German Philosopher, Friedrich Nietzsche. The idea put forwards the common human mentality of preferring group’s instinct over their own.  

To summarize it rather nicely from the business point of view, your potential customers are looking around for social proofing (opinions, views, recommendation) for your business, before taking actions.

Social proof adds to the trust and value of your business, thus helping you attract more traffic and boost sales for your business.

According to studies, trusted reviews for your business can increase sales by as much as 90%, while also increasing the conversion rates by over 200%.

These aren’t any ordinary numbers and shows clearly the influence and impacts of social proofing for your business sales. Below, we have come up with some of the best techniques to add social proofing to your business and get ready to pump the adrenaline rush to your business.

Best ways to social proof your business!

  1. Exploit the power of recommendations/reviews

It’s always hard to put your money on a product that you haven’t used nor able to physically experience. In such cases, the prime human instincts come into play as they resort to looking for others’ opinions about the product in for of recommendations and reviews.

It’s not surprising that over 90% of online shoppers like to conduct at least a basic level of online research; looking out for reviews or recommendations before actually making the transaction. Another study suggests that over 80% of online users like to read up to 10 reviews/recommendations before they establish trust in a business.

So, how can you use recommendations/reviews to boost business sales?

Well, you need to encourage users to leave you some positive reviews for your products/services. Now, asking for reviews is an art in itself and you would need to learn some nitty-gritty of asking for recommendations to be successful, however, once you learn the trade you will surely reap many benefits.

You can also exploit sites like G2Crowd, Capterra and others to ask your loyal customers to leave you some recommendations or answer some questions like “How’s the customer service?” or “what do you like best about the business?”. You can then use recommendations/reviews from these platforms as social proof for your business.

  • Influencer Marketing / Expert Recommendation

Influencer marketing is the fastest and surest way to skyrocket your business social proofing.

The modest recommendation from a celebrity like Oprah or Kim Kardashian can transform your business into multi-million-dollar empires in no time. That’s because people trust and relate to these celebrities and they are household names in businesses.

Now, we understand that not everyone can get the recommendation from Oprah, Kim or other big-shot celebrities, but then it’s not really important to have the highest paying celebrities on your side. All you need is a field expert in your industry to recommend your business, which will act as a testimony for the expertise and you are ready to go.

  • Certification and Badges

All through our academic and professional lives, we are taught the importance of accolades and certifications for success. Even each one of you must have kept at least some sort of badges and certifications as achievements, which you can use to boost your chest for expertise and experience.

The same applies to your business. You need some sort of professional certification and badges displayed loud and clear on your website, to impress users for your experience and expertise. This could be anything related to your field, like displaying Google Certification for your digital marketing agency Dubai or Facebook certification for Social media marketing agency. These certificates act as reassurance and social proof to your customers, making them feel more comfortable in dealing with your business and have faith in your capabilities.

  • Social Following

Today, the number of monthly active users of different social networks are in billions. Facebook alone boasts 2 billion active monthly users, and that’s only one of the many social media platforms which we are talking about.

Now, with such massive fan following, you simply can’t ignore the impact and influence of social following as social proof for your business. Hundreds of thousands of businesses purely establish their brands through active social fan following, which in today’s world is one of the most important marketing tricks for all businesses.

The problem is, earning a large and loyal social media fan following isn’t an easy feat to achieve. Not to forget, social media users tend to be blunt about their views and would hold to bear to tarnish your reputation if they aren’t satisfied with your products/services or even customer support. This means that while the social following may act as a jackpot for businesses, you need to be extra cautious and professional in your dealing with social media users.

That’s one reason why going with a professional digital marketing agency is highly recommended. A professional agency can help you build your online reputation in line with brand philosophy by actively engaging customers, interacting with them consistently and most importantly by continually producing interactive and high-quality content for your brand to build its credibility and authority.

  • User-Generated Content

Another great way to add social proofing to your business is by encouraging users to generate content for your brand.

This is quite related to the social following, where your campaigns are meant to encourage users to actively participate in content creation, which adds to the trust and reliability of your business, most naturally. Again, going with a professional digital marketing agency can help you greatly in designing and executing compelling campaigns to encourage users to participate and creating high brand value for your business.

When customers create content on your social media channels everyone can see and take part in it. In doing so, it will be easy to establish trust for the company and promote your content in the most natural way. You can ask customers to be part of a marketing campaign or request them to share content with a specific hashtag and you’ll be amazed by the content that people generate. This approach will distinguish your company’s worth as a brand.

  • Trust Seals

Adding trust seals like industry certifications or accreditations to your website or marketing materials can boost your sales.

Some brands have been able to boost their sales by over 40% using Verisign, McAfee, Norton and other trust seals in the checkout page.

Again, by adding trust seals to your business, you are actually adding the social proof for users, reassuring them to have confidence in your business.

  • Include numbers or statistics

Numbers tend to have some sort of psychological power to attract humans.

I mean who doesn’t love to add several subscribers, customers, and traffic to their business.

By simply displaying boldly your achievements in numbers like the number of clients serves, number of applications developed, numbers of years of experience, numbers of products sold, etc. you are just adding the social proof to your business. 

We love businesses that have more subscribers, customers, and reviews. If it’s tried and tested by a lot of people, then it’s probably worth it.

Are you ready for the social proof of your business?

By now, you must have had the insight into the importance and impacts of adding social proof to your online business.

Remember, not being able to hook a celebrity for recommendation won’t mean the end of the road for you (it surely turns some heads turn), rather all you need to do is to intelligently cushion your business with gradual social proofs and use them to your advantage.

Perhaps, the first step towards social proofing your business is to start with reviews, seals, certifications and media mentions. This will help you to gain more customer base and brand perception, which you can then exploit to expand your business further.

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How Facebook Ads and Google Ads Adds to Your SEO Strategy? http://www.parun48.top/blog/how-facebook-ads-and-google-ads-adds-to-your-seo-strategy/ http://www.parun48.top/blog/how-facebook-ads-and-google-ads-adds-to-your-seo-strategy/#respond Thu, 19 Mar 2020 09:42:35 +0000 http://www.parun48.top/blog/?p=953 Google Ads and Facebook Ads are two of the most effective digital marketing techniques. The two techniques when executed strategically can help online businesses reach high-quality leads and increased revenue within a short span of time. Well, in this blog we have come up with some key aspects in which you can supplement your SEO […]

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Google Ads and Facebook Ads are two of the most effective digital marketing techniques. The two techniques when executed strategically can help online businesses reach high-quality leads and increased revenue within a short span of time.

Well, in this blog we have come up with some key aspects in which you can supplement your SEO strategy by strategically implementing Google Ads and Facebook Ads. So, continue to read on as we get through the relationship between three of the important digital marketing techniques.

How Facebook Ads supplements your SEO campaign?

Facebook ads aren’t just meant to give you instant leads and sale (yes, those are an important component of the campaign), because if those are your only concern then you may be missing out on some crucial links. 

In reality, your Facebook Ads can serve a much greater aspect for your business, to be precise, the campaign can serve as a direct line of engagement with your audience. By talking through the leads gained through the Facebook Ads campaign, you can connect emotionally and personally with potential clients. This, in essence, will serve as your brand awareness campaign as well, driving more traffic to your website and consequently supplementing your SEO campaign invaluably.

How Google Ads Supplements your SEO campaign?

Again, while there may not seem to be any direct connection between Google Ads and SEO, there surely is an indirect and subtle impact of Google Ads over SEO campaign; when executed professionally.

Again, Google Ads serves as an excellent technique to market your product directly to customers who are “hunting’ your products/services. The PPC campaign doesn’t just enable you to improve your leads and sales, but also allows you to connect with potential customers, engage them and transform them into loyal customers.

How Google Ads adds to the value of your SEO campaign

  1. Double Exposure

When you run a PPC campaign simultaneously with an SEO campaign, you get the benefit to exploit double exposure.

This means that, while the PPC campaign will help your business placed right at the top of the search engine ranking page SERP (as an ad), you will also be listed in the organic search below.

So, even though if the user bypass the Ads section (which many users did past through), seeing your website ranked organically as well will establish a positive impression about the credibility and authority of your business.

This subsequently leads to more number of people clicking through either the Ads or organic results, resulting in increased traffic on your site (an added benefit for an SEO campaign), as well as, give you an opportunity to connects with the larger audience as an authorized brand (branding needs delivered).

  • Get Access to High-Value Organic Keywords

Keywords research and targeting is an important component of all SEO campaigns. To be able to drive high-quality and targeted traffic to your website, you need to target the right search queries (keywords).

Now, while the SEO results do allow you to estimate the effectiveness of selected search queries, the process is slow and time-intensive.

Alternatively, Google Ads gives you fast and instant estimates to gauge the effectiveness of individual keywords in your campaign, which in turn can be used to optimize your SEO keywords targeting and achieve better results.

By analyzing the data from PPC campaigns, you would get much-needed insights about the market trend to feed into the SEO campaigns and subsequently improve the performance of your SEO campaign.

  • Google Ads help build brand awareness

Google Ads help improve the traffic on your website. Now, as users land on your website by clicking through the Google Ads, they get to interact with your business by reading through the content and browsing through the products and services on offer.

Now, even when the user didn’t convert (which may seem disappointing and lost revenue), in reality, it serves your business indirectly as brand awareness.

When the same user lands on another business listing searching for the same product/services and finds your website listed over there, there are far greater chances that the user is going to click through the link to re-land on your website.

This is because, users are more likely to purchase through a familiar website and since they have already learned about your company, they will be more tempted to revisit your website and ultimately convert.

So effectively, Google Ads help builds your brand awareness which indirectly leads to more traffic and conversion for your business.

  • Helps you get more local leads

Local customers are an important audience segment for any business. According to statistics, over 60% of Google search queries are made for local search. This means that in order to increase traffic and sales, you need to attract local traffic.

Google Ads gives you an ideal platform to target local searches and improve your brand awareness in this important market segment. As a local search is made by the user, your Ad will be displayed at top of SERP, and since the majority of the local searches are made using mobile devices, your ad is almost the only result they see the first thing on their screens.

This means that by placing your Google Ad at top of the SERP for local searches, you immediately reap the benefit of attracting local users who will either click it or past below to the organic results. Now, if they do pass the ads, they will again see your business listed in Google My Business Listing and even if they happen to ignore that also, they will once again see your business third time, listed as organic results.

So, this triple exposure essentially seals the deal for your business and lead users to believe in the credibility and authority of your business.

Digital Express Tip: Make sure your website is mobile-responsive to reap most benefit of the PPC campaign, as well as, for SEO campaign.

How Facebook Ads adds to the value of your SEO campaign:

Now, that we are done with looking at ways how Google Ads help improve your SEO results, let’s move to see how Facebook Ads complements your SEO campaign

  1. Link Building

Social media posts are natural links for your website. A professional created social media campaign won’t just help you with brand awareness, but also help to become a credible link to be shared around blogs, comments, websites, and other link building forums.

Again, while the social media posts links won’t directly influence your SEO campaign, however, sharing the links onto different platforms and listing will help to improve traffic to your site, which in turn impacts your SEO ranking.

To even add to its efficiency, Facebook ads can be highly targeted to users using various filters like age, region, interest, sex, etc. This means that the traffic which you receive from Facebook Ads will be highly-optimized for conversion.

  • Exposure

Just like Google Ads, Facebook Ads inevitably assist your business to get more exposure amongst the target audience. Facebook is the largest social media platform with over 2 billion monthly active users in an innumerably valuable resource from where you can maximize your brand awareness by reaching out to the right target.

Again, while you can’t specifically target your audience through organic posts, Facebook Ads enable you to narrow down the target audience with various filters and maximize your brand awareness in front of people who are “hunting” for your business.

The exposure gained through Facebook Ads can be of great value to business start-ups, as they are looking to gain traction for their businesses, as well as, to generate some revenues for continual operations.

Digital Gravity Tip: Make sure your Facebook Ad copy is made professionally and serve preference of the audience in terms of content, design and colors.

  • Ranking Facebook Profile in Google

Last but not the least, by expertly executing a Facebook Ads campaign, you get a chance to reclaim some more space in Google search engine results.

Remember, as we discussed above with the Google Ads, the more users get to see your business listed in SERPs, the better your chances to attract them and make sales. So, by launching a Facebook Ads campaign, you get a chance to reclaim some more space on search engine pages by ranking your Facebook profiles below your organic search results. This way, you get more exposure and essentially better chances to claim customers’ trust and credibility in your business.

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An Overview of the Best Online Advertising Strategies in 2020 http://www.parun48.top/blog/best-online-advertising-strategies-2020/ http://www.parun48.top/blog/best-online-advertising-strategies-2020/#respond Tue, 07 Jan 2020 11:05:26 +0000 http://www.parun48.top/blog/?p=867 Every day is a new opportunity, presenting a chance for a fresh start and to achieve something radical. Same goes for the digital industry that moves at a light speed in terms of technology, breakthrough concepts and creativity that has no boundaries. While businesses are keen to accept almost all the new trends, they’re often […]

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Every day is a new opportunity, presenting a chance for a fresh start and to achieve something radical. Same goes for the digital industry that moves at a light speed in terms of technology, breakthrough concepts and creativity that has no boundaries. While businesses are keen to accept almost all the new trends, they’re often disappointed later.

Before lifting the veil off the best online advertising strategies, one thing’s worth understanding is that this isn’t any magic or overnight success and neither a press button that can eventually increase web traffic and profit. Core purpose of all the strategies is grabbing customer’s attention, personalising the ads and campaigns accordingly. Read on to know more! 

Step in the Customer’s Shoes

Step into your customer shoes

Just because you’re appealed doesn’t mean the ad is perfect! Carefully conduct detailed research on the target audience, identify their problems, needs, fears and expected solutions to execute in the right direction. Having the information, you’ll know how to help a typical customer and show that you actually care. This’ll result in establishing a stronger brand reputation, customer retention as well as winning new ones.

Move with a Strategy

move-with-strategy
(Source: https://giphy.com/gifs/kimmyschmidt-3o7btNAICguyAg30S4)

Size and nature of a business comes second to clear understanding of the corporate goals. Though it’s acceptable having a start-up with only you knowing about the core plan, owner of a holding should know better to have all the participants involved in the process, hear their point of view and formulate a detailed strategy which is a combination of the best ideas.

Go Mobile

An undeniable fact is that the number of mobile users has grown exponentially over the years and the count is rising almost every minute. For digital advertising, every year is titled as “a mobile year” but the claim holds true today as users are twice as more than desktop. Businesses might just want to invest in mobile strategies when developing websites, applications and advertising campaigns for more interaction and greater impact on ROI.

go-with-mobile
(Source: https://giphy.com/gifs/graphic-web-premium-8VkgrPdxMh0oo)

With mobile marketing, you can leverage on brand awareness, explore new audience, talk about discounts and allow to make direct purchases. Banners and native advertisements optimised for mobile can be used as embedded in the applications.

Reconsider Content Management Strategy

Ad blocking software gains popularity day by day because no one, not even digital advertising experts like ads popping up as they move across a website. This is one reason we need high quality, authentic and informative content to solve user problems or least communicate a positive message. It’s a win-win situation in a way that you’re existing clients would be more loyal whereas new ones are drawn to your business. 

You might even tap into a new market and people do appreciate if you’re considerate enough to remember them. Though you can email personally, approach them via social media for even better engagement. Share useful information in the form of infographics or opt for a short webinar.

Video Advertisement

video-marketing-ideas-gif
(Source: https://giphy.com/gifs/animoto-3q1s1ol3nKoq4AlqSH)

Videos have always been a preferred communication medium to deliver the message in a most effective and efficient manner. Even on the digital front, online video advertising gained momentum with only difference to rule above all other advertising strategies while having the potential to hold its own ground. A common example can be of vlogs or video blogs which market certain products and services via video clips.

Make Interactive Content

interactive content
(Source: https://giphy.com/gifs/tech-yaUlnycUTnZhS)

Apart from bulk text and endless paragraphs, online users are more appealed with content that’s interactive. It includes multimedia files that keeps the audience engaged such as quizzes, infographics, educational games, quests and likewise activities that eventually became popular. If you haven’t, now is the time to make your next advertising strategy based on interactive content.

Social Media

Social media platforms are perfect to launch a campaign if you wish to connect with global audience and some of the biggest brands. Of the many social networks, Facebook, LinkedIn, Twitter, Instagram, Snapchat and Pinterest are most active and leading platforms. But each is developed for a different purpose and diverse audience so your advertising strategy should comply to the standards and audience interest. That said, social media also welcome celebrity endorsement and influencers which can truly take your brand advertising strategy sky-high.

social media ads
(Source: https://giphy.com/gifs/orchfilms-f-the-prom-l1J9IFcDSYcAeHH5m)

In a world moved by digital technologies, power up your brand for more visibility and success by implementing the best advertising strategies.


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Google Analytics & Search Console: Uses & Differences http://www.parun48.top/blog/google-analytics-vs-search-console-differences/ http://www.parun48.top/blog/google-analytics-vs-search-console-differences/#respond Mon, 06 Jan 2020 09:42:38 +0000 http://www.parun48.top/blog/?p=846 Digital marketing strategists are pretty comfortable working with numbers which makes it all the more important to have a strong grasp on Google Analytics. The plenty of resources that come along helps to strengthen digital marketing and SEO strategy. With this, Google Webmasters Tools (GWT) is an important and free resource to assist users to […]

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Digital marketing strategists are pretty comfortable working with numbers which makes it all the more important to have a strong grasp on Google Analytics. The plenty of resources that come along helps to strengthen digital marketing and SEO strategy. With this, Google Webmasters Tools (GWT) is an important and free resource to assist users to unlock a pool of valuable information about a website, its visitors and how they interact and overall user behavior.

As a creative digital agency, we strongly recommend two of the most valuable resources that come along the GWT suite namely: Google Analytics and Google Search Console but, what’s the difference between them both? Once you’re clear with the difference between the two tools, the information would help you analyze the performance of your website. While both of them are useful, they serve a completely different purpose.

In simple words, Google Analytics give you statistical insights, data points and numbers that tell overall performance of the website. Breaking down the details, you’ll get to know about the audience using the website, how did they find it in the first place, total number of visitors, source of origin, total time spent on the website and overall behaviour as they crawl.

On the contrary, Search Console is to make a website better and optimised in every way. The information you get is about audience that correlates most to your website or business nature, possible technical errors, detailed insights on high-performing keyword searches and more. Let’s have a detailed look into both of the tools, know their differences and how you can make most out of the two.

Tracking with Google Analytics

More than 10,000 metrics approximately can be tracked through Google Analytics which certainly sounds overwhelming. Still, it’s worth knowing that some of these metrics are important than others especially when assessing your digital marketing efforts and website performance. Google Analytics thus helps in moving you smoothly. Some of the important metrics to track here would be:

Audience Demographics

google analytics demographics report

It gives you a glimpse of the audience type/genre that visits your website mostly. Are they business professionals? What’s the age group? Any gender preferences? Are there any retirees or young entrepreneurs? All of the information helps in updating the website which reflects perfectly to the target audience and niche market. You can even see gender and age-based demographic details of your website visitors.

Acquisition

Just as the name indicates, acquisition is all about drawing potential visitors to a website thereby increasing traffic. It helps you understand source of the visitor’s origin and how did they find your website in the first place. Google Analytics will further dissect visitors in the following groups:

google analytics aquisition report

Direct: Users that enter your website’s domain name directly in their browser referring to visitors who intentionally visit your website

Referral: Users who get to know about your website from a secondary source like a blog or a third-party website

Organic Search: Users who land on your website while conducting an online search as yours appeared in the search results

Social Media: These are users who come to your website through a social media platform like Twitter, LinkedIn or Facebook

Email: Users who reach your website from a link in the email like an official newsletter

Landing Page Performance

google analytics landing page report

If you want to convert visitors into leads and loyal customers in the long run, target landing pages and optimize them in the best possible way. Google Analytics will brief you about landing pages that are already returning best performance against your website goals.

Time Spent

google analytics time spent report

It lets you know how long visitors stay in a website. A report from HubSpot indicated that nearly 55 percent visitors spend less than 15 seconds before moving away to another site. If you’re closely paying attention to this particular metric, you can improve overall website’s bounce rate by toning it as per reading, learning and entertainment factors. Highly professional digital marketing and website development Company arranges a short session to brief on this particular factor to gain optimum results.

Exclusive Pageviews

google analytics unique pageviews report

Exclusive or unique pageviews refer to the number of individuals or people who’ve visited a particular website’s page at least once. By carefully eyeing on this metric, you’ll get to know the number of times each of a webpage has been visited thus giving a more realistic sense as to who’s actually coming to the website, purpose or intent and your approach accordingly.

Tracking with Google Search Console

To get all the crucial SEO information of your website directly from Google, Search Console is just the answer. Make sure you don’t just install it but use the tool to boost organic traffic and improve overall SEO performance. Here’s all you can do with the Search Console:

Search Analytics

search console overall performance report

With search analytics report generated by the Google Search Console, you can gain insights on overall performance and website’s health on the search engine. The report would breakdown the sections into:

Queries & Clicks: Keywords against which search queries occurred over Google Search. Whereas ‘clicks’ are total clicks or number of time users landed on your page through search engine result.

search console overall performance report - clicks and queries

Impressions & Click-Through Rate (CTR): ‘Impressions’ refer to the number of links associated to your website as displayed on the Google search results. Total number of clicks divided by the total impression count gives us click-through rate (CTR).

search console overall performance report - impressions and ctr

Position: Average position of your website against the topmost results.

search console overall performance report - average position

Website Links

search console links report

One of the primary functions or purpose of Google search algorithm is making sense of the web’s existence against the links. It means the more your content has been externally linked (links from third-parties), greater would be the impact of SEO practices and ranking to your website which is why you should closely pay attention to this particular metric. You’ll get to know about source of linking, content which is associated to it and anchor text used by other websites which links back to your content.

Internal Links

search console internal link report

How Google crawls through the website, associated links and connection between both can be observed through this particular section of Search Console tool. This is different from most of the other tools because it lets you know Googlebot behaviour as it crawls through the website in addition to overall performance of associated website pages and respective sections.

Mobile Friendly

Search console mobile usability report

It’s almost 2020 and mobile isn’t going anywhere when it comes to define overall digital experience. A mobile-friendly and optimised website is therefore more important today as Google demotes and disregard websites that aren’t for the mobile devices.

Best Keyword Queries

This may be one of the most important reports you can extract from Google Search Console because it lists down all the high-performing and most competitive keyword queries as identified by Google and searched heavily by users all over the world. The report also indicates your website and keyword ranking, total clicks, impressions and CTR against each query.

search console keyword report

The keyword on the website have to reflect corporate vision, mission, services, products, theme and purpose to website development. Take for instance a business offering legal financial services where a random person, having no connection to the industry would eventually know where you rank on Google against the services and relevancy to the search query.

Index Coverage Report

search console url inspection report

Google Search Console categorizes its report into four different sections for clarity namely: errors, valid, excluded and/or valid with warnings. Details in the report help you understand Google behavior and what it actually validates. You can actually fix website errors by clicking them thus optimizing your site for Google, hence the rankings and position against the search results.

Verifying the Website on Google Search Console

To setup a Google Search Console account is super easy and it can be done following a few simple steps as defined below:

  • Use your Google/Gmail credentials to login the Search Console account
  • On successful login, a textbox appears where you will enter the website’s URL and a “Add Property” tab
  • On providing the URL in the textbox, hit the Add Property button which will add the website to the Search Console
  • Google will then verify the website using the domain name or HTML metatag

Difference Between Google Analytics & Search Console

Search Console and Analytics data don’t usually match as compared to the results from other tools. This may be due to:

  • Additional data processing performed by the Search Console for instance; management of duplicate content and visits from robots causing fluctuation in the statistics
  • Google Analytics and some of the other tools only monitor traffic coming from users having a JavaScript browser. Just in-case the website is missing the code, Analytics wouldn’t track the page visits however, it can be done via Search Console
  • In the Search Console, keywords page displays only the most important ones to your website as per Google
  • Analytics describe keywords for both search engine queries and Google Ads paid keywords

Digital Marketing Experts advice using both Google Analytics and Search Console to optimize the website in every way to rank it on the top of search results as well as boost performance and element of user-friendliness.

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How to Create a Website like OLX? 15 Rules to Nail It! http://www.parun48.top/blog/how-to-create-a-website-like-olx-15-rules-to-nail-it/ http://www.parun48.top/blog/how-to-create-a-website-like-olx-15-rules-to-nail-it/#respond Sun, 29 Dec 2019 10:33:14 +0000 http://www.parun48.top/blog/?p=841 A creative, immersive and aesthetically pleasing web design turns usual website visitors into loyal customers. The website should allow quick, easy and stress-free purchase thus encouraging buyers to return while bringing new prospects. In case a website hasn’t been optimised for sales, you’ll lose valuable customers even if your online advertisements are exceptional. Besides, it’s […]

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A creative, immersive and aesthetically pleasing web design turns usual website visitors into loyal customers. The website should allow quick, easy and stress-free purchase thus encouraging buyers to return while bringing new prospects.

In case a website hasn’t been optimised for sales, you’ll lose valuable customers even if your online advertisements are exceptional. Besides, it’s also a waste of ad investment should visitors leave the website almost immediately.

If you truly want to nail the audience with a winning eCommerce website, read the amazing design and development rules explained below.

User-Focused

Every single website detail including product images, contact forms and other such potentially contributes to user’s buying behaviour and purchase decision. This is eCommerce web design should focus specifically on the audience since user-experiment is the core factor to win loyal, profitable and long-lasting customers.

If you’re unsure about a good user-experience or development features, a second opinion from a friend or professional web development agency is preferred. Let them rate your existing website against usability, the element of visual appeal, seamless and smooth navigation, overall satisfaction.

Keep it Simple

Simple or minimalist websites are comparably rated higher, visually appealing and more trustworthy than others. If you wish to optimise your e-commerce website design for greater and more organic conversions, consider simplifying it for human appeal. It’s possible by removing all unnecessary information, utilise a minimalistic theme with abundant white space.

That said, simple design helps raise more conversions without any diversification such as links, images or videos so on. Call to action is defined clearly whereas the design itself elaborates professionalism yet minimalistic feel. If you wish to choose a web design platform to move in the right direction from the start, consider professional web design services and witness growth to your e-commerce store.

View Cart Button

Almost all e-commerce web stores have a small basket-like cart icon on every page, mostly placed on top-right of the page. On clicking it, customers can easily view the total items they’ve added to the cart, which is one of the most significant e-commerce web design strategies. A visible button at all times increases conversion rates but you’ll have to make sure the icon is recognisable, like a shopping cart or bag.

For an e-commerce website, this button is more important than anything so you’ve to make it right and stand out. Do so by applying bright colours that distinguish the shopping cart or icon from the background and keep the size comparably larger than other buttons for easy view.

Honest Pricing

Being candid and honest about the products or services you’re providing via your eCommerce website is the key to long-term success. Hiding or falsifying the product information and its cost would only leave an impression of deceiving and betrayal that can put an end to your brilliantly designed eCommerce website.

The same rule’s also applicable to shipping where you should be clear on the transportation cost on the products as well as policies customers may need to know beforehand. Survey of eCommerce websites revealed that hiding or revealing the shipping information too late during the purchase process increases cart abandonment rates.

High-Quality Photos

One of the basic website design rules is using high-quality images, optimised for the best of user-experience against both desktop and mobile devices. If online shoppers are unable to see the products clearly, they’re likely to jump to a more appealing e-commerce website or even a traditional brick-and-mortar store. To avoid getting caught in such a situation, level up your e-commerce web design with high-definition images or even videos, depending on the product.

Use lifestyle and real images wherever possible to make the products more interactive. Take for instance apparels that are far more enticing when worn by a model instead of laying them flat or over a mannequin. That said, some of the products look far more appealing when displayed against a particular action, like sportswear.

Let the Reviews & Testimonials Do the Talking

Around 70% web buyers prefer reading customers reviews and testimonials to base their decision and if the endorsement is from a celebrity or influencer, it can really make a big impact. The statistics are quite advantageous backed by honest reviews aimed at speeding up the sales promotion and conversions. Product or service-specific reviews are considered highly reliable as long as they’re given by actual users. Some of the e-commerce stores also develop a separate page where customers can post reviews and testimonials.

The Navigation Menu

A user-friendly website allows visitors to easily find their preferred products. This is where menu bars come to play and there has to be a separate one for each page depending on the type of products or services to further streamline the navigation and buying process. Format of the menu display that can be dropdown, forward slide, hover appearance so on is a personal preference however must complement overall website design, product and page features.

If your website has too many product categories, no need to include everything in the menu which disrupts the design as well as confuse buyers. Include four-to-five categories with a clickable “view more” button used as a redirecting URL to a detailed product and/or services page. Just be careful not to stuff the website menu with items that cause sensory overload while overwhelming a user at the same time.

Organise the Products

A friendly and appealing e-commerce website is defined by-products that are organised, easy to find and located under their particular categories in the menu bar thereby streamlining the search process. It also introduces products or services to users they didn’t know you had. On selecting a category, the search narrows down to more relevant products for maximum user convenience.

Don’t Be Afraid to Display Out-of-Stock Products

Brand’s best-sellers are the first to go out of stock. A well-designed and honest e-commerce web store should thus mention scarce items for buyer’s knowledge and do make it clear should they’re all sold-out. Being clear right from the start would persuade buyers to return for more, fresh and new stock.

  1. The Search Bar

Most of the visitors are likely to crawl your website after searching for a particular product or service. Having a search bar is thus another important and a must-have element of an e-commerce website to conveniently narrow the product search instead of sifting from a page to another. Remember that a jumbled-up website with unorganised products would make a visitor leave without converting into an actual buyer.

Product Filter

You can improve the website’s search features by introducing product filter options. Take for instance a user searching for a pair of shoes only to realise that the store doesn’t carry their size. This is where a filter helps to further refine the product as per the buyer’s preference in terms of size, colour, build-material, brand and so on.

The Grid Layout

Grid style is one of the most important features for e-commerce as well as other websites. It’s all about allotting rows and columns per the products in a professional and organised way. Just be careful not to stuff too many items in a single row thus keeping up the element of aesthetical appeal. Keep plenty of white space around each of the items, letting users breathe while clearly differentiating a product from another.

Contact Details & Social Icons

Customers always have a particular query or concern while crawling through the website. For e-commerce store, in particular, after-sales service and customer support are most important which is why yours should include reliable and accurate contact details.

Make sure the information is easy to find that can be done either through a separate contact-us page, a pop-up form and redirecting URL in the header and footer section of the website. A website’s contact-us page must have the phone number, email, geographical location (Google Map Pin) and a message box.

Social media icons nowadays can truly lift-up a website which connects to official social pages of the e-commerce store.

Convenient Checkout

A complicated checkout process would put an end to your e-commerce store. To make it simple, unambiguous and friendly, leap forward with a highly convenient guest checkout option for a typical buyer may become suspicious if you’re asking for too much information only to proceed with the sales.

That said, creating a whole new account would surely make buyers leave quicker thus increasing the rate of “cart abandonment”. In-case your cart abandonment rates are high, convince people to come back and complete their purchase through a well-targeted, carefully crafted and effective retargeting campaign or a full digital marketing suite for greater and long-term gains.

Thank You Pages

Now that your e-commerce website is successfully selling products online, wrap up the deal with a friendly thank you a message. A ‘thank you’ page may seem insignificant to some but can serve extremely important purposes such as order confirmation and additional function to track the order.

Now that we’re clear with the rules to create an exceptional and super powerful e-commerce website, make sure yours is developed precisely as can be from professional web design and development services by Digital Express.

The post How to Create a Website like OLX? 15 Rules to Nail It! appeared first on Digital Express.

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How to Convert a Website Visitor Into Leads http://www.parun48.top/blog/how-to-convert-a-website-visitor-into-leads/ http://www.parun48.top/blog/how-to-convert-a-website-visitor-into-leads/#respond Wed, 11 Dec 2019 08:15:53 +0000 http://www.parun48.top/blog/?p=835 To every business, acquiring customers and retaining them is the essence of their existence. And the only way to do it right, especially in the digital world is to generate leads, meaning to convert visitors into actual buyers. This is the reason most of the companies focus more on customer acquisition than retention which is […]

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To every business, acquiring customers and retaining them is the essence of their existence. And the only way to do it right, especially in the digital world is to generate leads, meaning to convert visitors into actual buyers. This is the reason most of the companies focus more on customer acquisition than retention which is yet another challenge because it involves identifying strategies that can generate more customers. For businesses struggling to convert website traffic into profitable leads, the details below would surely be helpful. So, read on to find out!

The Landing Page

Landing page is what a visitor’s experience first before exploring a website further which definitely raise the stakes high to make it as perfect as can be. B2B companies, having a certain online presence, generate above 70% leads from the landing pages. To do it right, a few things to pay close attention to are:

  • Striking Headlines

If a landing page headline is catchy, surely a visitor would like to explore deeper and generate successful leads. People are 5-times greater to read the content body only if the headline’s attention-grabbing.

  • Effective Copy

Following the headline comes the copy itself which needs to deliver the message in a highly effective and efficient manner. In short, it has to tap into human emotion, connect with the visitors’ pain points which encourages them to ease the pain through lucrative solutions.

  • Call to Action

Call to action button on a landing page is extremely important which would decide on the success or failure of the page itself. To make it highly enticing, expert digital marketers suggest avoiding the ‘sign up’ and go for something more actionable, descriptive such as ‘try’, ‘get’, ‘today’, ‘now’, ‘go for’ and so on.

  • Lead Magnet

A written resource which is then shared with the visitors to get their email address is known as a lead magnet. It’s difficult to get visitors share their email address without a perk or something appealing in return. Make sure the lead magnet is useful, valuable and easily readable for the audience that can be eBooks, white papers, free demonstration/tutorials, checklist or anything interesting to the target audience. Lead magnet is quite useful to help audience get more from the Facebook ads which is why it must be loaded with valuable information.

Content Marketing

Lots of digital advertising companies and business owners execute content marketing strategies to generate sales lead as well as win new customers. Approximately 93% B2B companies cited that content marketing strategies when planned and executed correctly can generate far greater leads than traditional practices. It’s the content that helps in driving real traffic from the search engine as well as convert them into leads.

Additionally, infographics and videos are highly interactive and engaging to the audience whereas one of the greatest ways to viral your website through content marketing is ‘blogging’. You’ll be surprised to know that more or less two billion blogposts are published almost everyday on the internet due to being highly effective.

Around 70% digital marketers have an active blog and the only way to keep it successful is through regular posts. Besides just the textual content, a good and acceptable blog include a combination of rich media like audio/visual, infographic, high-definition images, downloadable files such as eBooks, webinars, tutorials and much more. For a more convertible content:

  • Upgrade the Existing with Search Intent

Upgraded content can be in any form such as a checklist, cheat-sheet, eBook, videos and/or podcast. It’s created to summarise a large blog post into bite-size or understandable chunks. This is helpful is acquiring new leads to drive conversion rate from approximately 0.50%-to-5% which is nearly 790% increase.

From Facebook leads to Google Ads and much more, the digital landscape is abundant with creative solutions to boost website traffic into actual leads.

More Related Article: How to Generate Website Traffic without SEO

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